Tomorrow – a word that can either inspire hope or dread, but always encapsulates endless possibilities.How is your tomorrow looking? Though we want it to be positive, there is a very real threat that could affect our future and all our tomorrows. That threat is the lack of water safety. Let’s see how real this danger is, and what we can do to shield our future from this threat.
A Very Real Threat
“More children killed by unsafe water, than bullets:,” says a UNICEF report released on World Water Day last year. The report says that children are “on average more than 20 times more likely to die from illnesses linked to unsafe water and bad sanitation, than from conflict.”Another report by UNICEF and Food and Agriculture Organisation (FAO) says that “Forty five per cent of India’s children are stunted and 600,000 children under five die each year, largely because of inadequate water supply and poor sanitation.:”Considering that children are our future, tomorrow is not looking too good at the moment!
The World Health Organisation reported back in 2014 that “nearly 842,000 deaths per year is attributable to unsafe water supply, sanitation and hygiene.:” The numbers keep increasing every day. Contrary to popular belief, these numbers are not limited to rural areas or low-income households. The FAO report also said that“… in urban areas, water supply pipelines and open drainage channels running side by side put the safety of drinking water at stake.Many stretches of major rivers passing through industrial towns and cities are critically polluted."
The takeaway from all these reports: there is an urgent need to ensure water safety, and if we want to ensure a brighter future, the day to do it is today.
The WHO recommends a Water Safety Plan: as a step towards achieving this objective. The minimization of contamination, its removal through treatment processes and its prevention during storage and distribution arevital components of the plan. The WHO is working with governments and partners worldwide to promote health-based regulations and encourage risk management practices to water suppliers, communities, and households. While we would all love for this to be implemented on a global scale, that is still a distance away. With so much at stake, we need to do more than wait on reform and policies.
What we need is a holistic solution that is cost-effective, environment friendly, sustainable, and more importantly a solution that gives individuals personal control over water safety.This was the goal and the genesis of My Teertha as we focussed on designing products that would encompass these objectives andallow us to bring safe potable drinking water into the homes of people everywhere. Our products use unused water vapour from air to produce pure drinking water as per WHO standards and are aimed at being cost-effective and energy efficient.
We are committed to spreading awareness that the threat to water safety is much closer to home than we thinkand educate people on water safety and sustainability. The call to take personal control over our health and safety has never been louder. Are you listening?